The U.S. Department of Health and Human Services (HHS) Pan Respiratory Virus Public Education Campaign is a national integrated effort to increase awareness and uptake of vaccines that reduce severe illness from influenza (flu), COVID-19, and respiratory syncytial virus (RSV) in at-risk populations. The campaign aims to: • Increase pan respiratory virus vaccine uptake during the 2024–2025 season to reduce the public health burden of these diseases for individuals, families, communities, and the nation. • Increase awareness of and public confidence in these vaccines. The campaign’s brand, Risk Less. Do More., educates audiences about the risks of pan respiratory viruses, and empowers them to protect themselves with flu, COVID-19, and RSV vaccines so they can continue doing the things they love. The tagline, “Get this season’s vaccines,” drives home the importance of getting vaccines regularly and as recommended. The campaign will launch the week of August 19th.
The Department of Health and Human Services